While other instrument manufacturing companies would create instruments to be sold through department stores, or catalogs, usually under the store’s brand name, the Oscar Schmidt Company’s strategy was door-to-door marketing.Įach year the company would offer a special edition of an instrument, which was sometimes linked to a current newsworthy event, Salesmen kept detailed records of the customers buying habits, with the intent of reaching out to this customer in the future. The Oscar Schmidt Company not only made some nice guitars, but manufactured a variety of stringed musical instruments, such as lap harps, autoharps, chord zithers, and something called a ukelin (which is a bowed psaltery made in the shape of a violin). This company was established sometime between 1871, and incorporated in 1911. Stella was the model name given to a series of guitars manufactured by The Oscar Schmidt Company of Jersey City, New Jersey.
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